Digital Marketing Hotseat Podcast Episode 009 How to Leverage the Instagram Algorithm and Hashtags for Your Social Media Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-confusing Instagram...
Digital Marketing Hotseat Podcast
How to Leverage the Instagram Algorithm and Hashtags for Your Social Media
Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-confusing Instagram algorithm. Listen in to find out how the algorithm works and how you can better use hashtags and reels to grow your small business.
Meet Heather Zeitzwolfe
This week’s guest is Heather Zeitzwolfe. Heather is a CPA, profitability coach, and podcaster; she helps entrepreneurs make sense of their financials, empowering them to make strategic decisions within their business. Her weekly business podcast, Get the Balance Right, serves to highlight her no-shame approach to money.
Instagram for Small Business
Instagram can be an excellent tool for small business owners to get their products in front of a larger audience. Instagram provides various ways to do this, and two such ways are through reels and hashtags. But, Instagram’s ever-changing algorithm makes it very difficult for entrepreneurs to figure out how to use it to their advantage.
When determining the content the user will see, Instagram uses an algorithm, a set of rules that ensures the content is relevant instead of chronological order. Relevance is determined by how likely a user is to engage with said content.
One type of content published on Instagram is reels, 15-second clips used to better engage your followers and grow your audience. One way that you can ensure your reels reach a wide enough audience is through hashtags. Hashtags are words used to categorize your content and make it more discoverable to the right audience. Usually, users will utilize hashtags when searching for relevant content.
This episode will show you how to navigate the algorithm to make the best use of Instagram reels and hashtags. Knowing how these elements work allows you to use your Instagram to increase business sales and build a loyal customer base and community around your product. Using reels to educate your audience, humanize your brand and build brand awareness, along with the correct hashtags, can ensure your small business has more reach. Instagram can be a gratifying aspect of your marketing strategy.
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