Digital Marketing Hotseat Podcast Episode 007 Is Email Marketing Dead? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how email marketing is very much still alive. Find out why email is essential to your...
Digital Marketing Hotseat Podcast
Is Email Marketing Dead?
Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how email marketing is very much still alive. Find out why email is essential to your overall marketing strategy and how it can grow your business.
Email Marketing is the act of sending promotional emails to a list of prospects using a specialized software known as an Email Service Provider (ESP). In order to carry out an email marketing campaign, you need an email list; a compilation of people that have shown interest in hearing from your business. To build an email list, you need a lead magnet which is a free content or resource offered to your prospects in exchange for their email address.
Although email is known as one of the most effective modes of marketing, many business owners are opposed to using it because they believe that email is dead. However, email is a great way to get right in front of your prospect without any distractions or interference from an algorithm, as with SEO and Social Media Marketing. Email is a powerful and inexpensive tool, and in the age of more humanized marketing, it is a great way to have more personal conversations with your prospects.
Email provides more stability to small businesses as it hasn’t changed much since its inception. Businesses that add email to their marketing strategy benefit immensely as it is a means of getting direct sales. It’s a great way to build relationships and confidence in your business and brand. Email is a valuable tool in an entrepreneur’s arsenal.
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