What is digital marketing?
Digital marketing uses digital avenues such as email, blog posts, website content, lead magnets, ebooks, and social media to promote and sell your products or service. Digital marketing can involve as little as two forms of digital media to over a dozen! We suggest starting with the most basic forms of digital marketing for a new business owner, such as an email newsletter and posting on social media.
What is a digital marketing plan?
A digital marketing plan lays out which types of digital marketing you will undertake when you post or publish your digital advertising and the kind of content you will post. Write For You can be your guide to create easy-to-follow and straightforward digital marketing plans to get you started on your digital marketing journey so your company can be easily found on the world wide web.
Why do I need to create content for my business?
Written creative content is essential to get your information out on the world wide web and assist search engines in finding your platform, business, or company. Without content, your business is dead in the search waters of Google! With well-written, valuable content, including blog posts and SEO website content, you can reach the first page of Google search and stream consumers to the front page of your website.
What is a lead magnet?
A lead magnet is a content freebie you give visitors to your website in exchange for their email address. You can be creative with lead magnets and offer your clients any one of the following in exchange for their email address: an ebook, newsletter, guide in pdf form, tips and tricks for your vertical, an online mini-course, or a free webinar.
What is a landing page?
A landing page is a page on your website that is wholly dedicated to converting visitors into a lead or new client/customer. The end objective is to obtain the contact information from the website visitor. Often times, this is done in exchange for helpful information or a relevant resource (ie. Free Guide to Email Marketing). Having obtained their contact information, you now have the opportunity to nurture that relationship over time in hopes of converting that new lead into a paying customer.
Do I need to post my business, company, or brand on social media?
Posting on social media is a great way to give your followers an insider's view of what you’ve been up to, your latest and greatest product, or to post a review a client has recently given to you. Social media is the best way to connect with current clients and followers and a good outlet to find other people interested in and align with your brand.
How often should I post on social media?
You can post as often as you like, but a rule of thumb for posting on social media is once a day. Your post can be a video or still image showing a product, service, or behind-the-scenes of an event you are hosting or planning. Posting on social media is a great way to highlight a team member in your organization and brag about them online. In addition, you can also highlight clients and how they use your product or service with a client video or ask your clients to create a testimonial video with their phone for you to post on your social media.
What is SEO?
SEO stands for Search engine optimization. In short, SEO is how easily a person searching online can find your website. You can optimize your website to achieve higher rankings in search engine results. When more searches land on your website, your website address increases in value to search engines, and your website gets more traffic.
What is the purpose of SEO?
SEO has two main functions. First, your SEO stats help you to understand what users are searching for online. With this information, you can create high-quality content they are searching for on the internet. The second function of SEO is to help you create a website that search engines can find, index, and search its content.
Why is SEO important to my website?
With a podcast, website, or online store, SEO can help you get focused and targeted traffic from search engines. Using SEO practices is a great way to increase the quality of your website while making your company website user-friendly, faster, and easier to navigate. Clients will find what they are looking for when searching the internet if you have good SEO for your website.
What creates great SEO for my website?
Original content, consistent blog posts, video content, and audio content can contribute to your SEO and rank you higher on Google searches. However, you don’t need all of these components to get a higher search engine ranking. Let Write For You help you determine your best strategy in creating more SEO for your website with our complimentary consult.